Ecole Chocolat was "born" because of the many requests Pam got from chocolate makers all over the globe to know more about professional chocolate making techniques.

Many of them want to become chocolatiers and open their own retail and/or wholesale operations.

When trying to help, Pam realized that there are not many training opportunities outside of a professional chef or pastry chef program.

Based on Pam's experience, Ecole Chocolat's Professional Chocolatier Programs offer what she consider to be the foundation for any successful Chocolatier:

Product Knowledge
Chocolatiers will be asked about chocolate and chocolate making by their customers, suppliers and the media. Also they need to teach that expertise to their production and sales staff.

Physiology of Taste
Chocolatiers need to understand the chemistry of chocolate and what determines its flavor and texture in order to create successful recipes and exceptional products.

Production Technique
Chocolatiers need to understand ingredients and how to produce a consistent product each and every time.

A"Plan of Action"
Chocolatiers need to understand marketing and business operations - at least on a basic level - so they can identify market need to position the business for success.

Click here for more about Ecole Chocolat

Core Competencies

Education  

Continuing education has been a passion for Pam Williams since asked by the University to create a workshop in entrepreneurship in the mid eighties. Since that start, she has developed and lead numerous seminars and workshops focused on business, marketing and now chocolate from a 30 minute speech to a 13 week accredited commerce course for business administration students. 

Pam took early retirement from her position as Senior Program Leader for the Division of Applied Technology, UBC Continuing Studies where she was responsible for intense, university-level, part time education opportunities for the business community. 

Her technical knowledge sparked an interest in delivering these same intense programs in an online environment. Her efforts in this area have helped to earn coveted North American continuing education awards for both the UBC Certificate in Internet Marketing as well as the UBC Certificate in eBusiness. 

While at UBC, she developed an online Learning Management System (LMS) called Learning Centre XL to deliver a complete learning experience. The original HTML based Learning Centre was developed by William Koty in 1997. 

In 2000, Pam managed the development of a new version of Learning Centre - a dynamic databased system which allows students, instructors, online tutors, speakers and administrators to use and manage the learning experience online. 

The success of these programs is manifest in over 800 enthusiastic graduates.

Consulting

Wilmor Publishing Corp. (WPC) is committed to helping business leaders understand how Internet innovations are changing the face of business. We spend our valuable time keeping up to date on changes affecting business over the Internet so you don’t waste yours. When you need a strategy for implementing network-centric solutions in your business, WPC provides you with concrete information and business solutions that work.

Since 1984, WPC has offered communication and marketing consultation services for business leaders and organizations across North America. Since 1995, we have focused on the impact of Internet technologies on business practices and processes.

Pam's speaking engagements include:

National Trends Forum

International Association for Culinary Professionals

National Association of the Specialty Food Trade

Women in Technology
Conference

American Egg Board

National Caterers Association

About Pam Williams

Pam has worked with the University of British Columbia Continuing Studies since 1997. 

Drawing on her entrepreneurial experience, Pam is a well known speaker and workshop leader specializing in business related subjects: Internet business strategies, marketing, and business start-up. 

As the President of Wilmor Publishing Corporation, Pam combines experience gained from a career in business and marketing with a certificate in multimedia studies. She consults on information technology and business. 

Seminar or workshop topics include:

Online Education - Expanding the possibilities for both students and educators.

Internet Marketing - Connecting with Consumers

Developing an Internet Marketing Plan

Unleashing the Power of the Internet on Your Day to Day Business Processes

Using the Internet to Reach a Global Marketplace

The Importance and Power of Brand on the Internet